- In how many different ways/in how many different places can we now watch a film?
- Consider how portable films are now?
- How interactive are film, compared to other media?
- How much can now be taken from a film and used elsewhere, eg. in marketing or spin-off products?
- How effective are websites dedicated to certain films?
- How has technological convergence (the way in which different technologies work together to enable use to do something, eg. digital technology combining with television) benefited film institutions and audiences? (eg. downloading soundtracks, teaser trailers)
Synergy:
- How much does it benefit a large company to be able to integrate its marketing across various media?
- How can synergy develop the relationship between the soundtrack and the film in terms of helping each other's sales?
- Why have all of the major media producers and distributors invested so much time and effort into their use of the internet in marketing films?
- How does synergy increase convenience and reduce cost in marketing and distribution?
- Music, newspapers, radio, television, magazines, video games, internet - in your case studies, how effectively have major Hollywood film studios and independent British studios been able to use and integrate these different platforms to promote their film?
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